May 5th - Cash for Content
:: 6:00pm for a 6:30 Kick-off
:: Horse Bazaar, Little Lonsdale St
May 5th, the first Monday of May is just around the corner, and you know what that means…
That’s right it’s MoMo time again, so get your business cards out and warm up those question asking hands cause May’s topic is all about content, content, content.
It seems all the world is agog with mobile content these days, and why not it’s a booming industry, or haven’t you heard, publishers can’t get enough of it and carriers are fighting tooth and nail over it, but what does it mean to you?
These days mobile content consists of almost anything you can find online, from Audio Visual content such as movies and TV series right through to mobile games, images and premium text based content.
In this MoMo we will explore the various way of generating revenues for your hard earned work and look at the associated business models.
Specifically we will cover:
- Does mobile content pay and if so exactly how much?
- Monetisation tools such as Premium SMS, WAP billing and Off-Deck payment portals (PayPal, Bango)
- Content licencing models, working with carriers and content aggregators
- The Global mobile content opportunity
- Ad funded content
Speakers for this month are:
Jim Shomos: Director of Forget the Rules
The Lycette Brothers: (John and Mark Lycette)
- Best Direction (FIFI 2000)
- Best Internet Animation (I’Castelli Animati 2000)
- Best Animated Pixture (Pixie Awards 2001)
- Best Internet Animation (Anima Mundi 2001)
- Best Use of Multimedia (FIFI 2003)
- Best Minimisation (Ciberart Bilbao 2004)The Lycette brothers will discuss what the current market demands are for mobile content.
Martin Ince: Portfolio Manager, Interactive Data Services, Wireless & Mobility Products, Telstra
Martin oversees Telstra’s premium rate SMS products, InfoCall 190 and the SMS & MMS Access manager.
Martin is no stranger to mobile data and was instrumental in the recent reduction of Telstra’s mobile data pricing (from $15/Mb to $2/Mb). He was involved in the rollout of the ‘3 tab portal’ for BigPond which provides a platform for off-deck mobile sites to access Telstra’s user base.
